Advantage Of Online Advocate Directory

Directories certainly aren’t the flashiest of marketing instruments, but they can be immensely important. There’s no sense in investing in the finer points of a marketing plan if the foundation has not been lain properly. Four of the chief benefits directories provide are:

1. TARGET AUDIENCE

Unlike, say, Craiglist, where people are looking for everything from a couch for their rec room to a set of slightly used golf clubs, legal directories cater to people who are looking for just one thing—a lawyer to hire. An audience that’s in the market to hire you is the best kind of audience there is.

2. LEGITMACY

With the wealth of readily available information the Internet affords, modern legal consumers are leery of doing business with someone who has no web presence. It looks suspicious. An up-to-date directory listing provides some assurance that you’re reputable and equipped to help.

3. INCREASED VISIBILITY

If you want your solo practice or small law firm to become better known for a certain kind of work, there’s no better place to start than a directory listing. It’s the building block on which you can construct the rest of your brand awareness plan.

If there’s one last attribute to recommend about directories, it’s that it should be fairly simple for you to take advantage of their value. Once you’ve decided which directory (or directories) makes the most sense to you, it should not require ongoing time and energy from you beyond making sure your listing or listings stay accurate. It’s one of the very few aspects of marketing your law firm that can be “set it and forget it.” The playbook “Legal Marketing 110: Getting More Out of Legal Directories” takes the ideas presented here and explores them in greater depth. It is available for complimentary download now.