creating a blog a step to elevates your brand personality. For instance, if you are offering some legal services, it can reflect in the blog created by a professional from legal fraternity. Write about the various details of the service can be a blog on various acts or amendment, this glorifies your knowledge in the domain of your specialization. This will reflect your brand and your brand position.
As you create your own blog, with more and more articles about your neighbourhood and the great things to do in your area, you gain the opportunity to inform your customers and your peers. You also become a valuable source of local information.
Advantage of Blog website For Lawyers & Law Companies
- Blogging allows you to connect with your site visitors. Blogs are best way to connect with your probable customers, by allowing your blog readers could be your probable new customers looking for services that you provide) to simply comments or provide feedback on blog posts on website. By reviewing and responding to readers comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
- Lawyers and law students can benefit a lot from blogging, that even includes to establish and build an online reputation. Lawyers can share their strength of legal knowledge that can enable them to become legal advocates through blogging. By creating relevant and useful content, lawyers can promote themselves or even their law firm, especially when they are struggling to establish their personal brand name among the legal fraternity
- Once a lawyer has a content rich blog website, they can start promoting it for establishing a brand name of law firm by various digital marketing strategies. Law firms can benefit much from email marketing, social media marketing, paid online ads, and content marketing.
- More and more blogs related to law is published on the blog website of a lawyers it starts attracting probable clients to have a broader client base. More the blogposts a lawyer writes on the blog web site, the probability of getting noticed on web increases on the powerful internet world.
- Connect with the people and stay on top of things. A lawyer is always learning. ...
- A common man looking for some legal solution always takes the assistance of Big Daddy on internet "GOOGLE"and as the content on the lawyer's blog website increases google falls in love with and can promote you on web with it powerful search engine.
- A blog page offers you an advantage over your competitors, in a sense that it's the direct tool that completely in your hands. It allows you to give a unique voice to it so that the readers and visitors of your website can judge your work relatively better than those of others.
- An added plus point for a law firm's website is to have a blog page where the firm's recent case studies and trending legal issues are posted, and they may talk to their audience about any queries. By doing so, an impression is being made on the eyes of search engines by providing relevant content, with the most searched keywords.
As early as now, build your digital presence and kickstart blogging with a personal blog website increase client base.
Some statistical figures for the blogs in terms of marketing the services and products
61% of US consumers have made a purchase based on a blog post. (Source)
37% of marketers find that blogs are the most important method of content marketing. (Source)
Companies that blog enjoy 97% more inbound links than blogless competitors. (Source)
Websites with blogs have 434% more indexed pages than websites without blogs. (Source)
B2B businesses are more likely to blog than B2C businesses. (Source)
94% of those who share posts do it because they think it will be helpful to others. (Source)
B2B companies with blogs get 67% more leads than those without. (Source)